The purpose of this short study is to illustrate how offline marketing affects website visitor traffic levels in a positive way.
On this page there are two Pie Charts. Each Pie Chart represents a real website. Both sites are of similar number of pages.
The Pie Charts illustrate the traffic sources to the respective websites. These are:
- Direct Traffic: visitors to typing in your website in their browsers address bar
- Search Engines: visitors that have found your site by typing it in a search query in a search engine
- Refering Sites: visitors that have clicked on your website form another website
For the purpose of this study we are examining only the “Direct Traffic” medium.
Site A – This site owner gives out their business cards that contain their web address on it.
Site B – This site owns give out their business cards, and addition to this they circulate Flyers, Posters, and take part in Exhibitions
It is clear to see that offline marketing has a direct effect on a websites traffic levels. I see evidence for this not only on the two sites in this study but on many dozens of sites.
